Uplift-Modeling on The Standard Errorhttps://jongha-jeon-dev.github.io/standarderror/tags/uplift-modeling/Recent content in Uplift-Modeling on The Standard ErrorHugo -- 0.123.7en-gbTue, 13 Oct 2026 00:00:00 +0000ML 49: Target the Effect, Not the Riskhttps://jongha-jeon-dev.github.io/standarderror/lectures/ml-49-uplift/Tue, 13 Oct 2026 00:00:00 +0000https://jongha-jeon-dev.github.io/standarderror/lectures/ml-49-uplift/A model of who will churn is not a model of whom an offer will keep. Targeting the highest risk did no better than chance; targeting the predicted effect did about twice as well.